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I’ve chosen todays’ tweet because it refers to the need for a new strategy for the new normal. I’m left wondering aren’t we simply talking about the need to respond to change which is enduring rather anything particularly new that practioners should do?

Is exploiting Covid-19 trading restriction loopholes unethical or smart business?

Sainsbury’s uses ‘loophole’ to keep Argos open Supermarket chain accused of exploiting law to flog its Argos homewares during coronavirus lockdown.

What’s the difference between thought leadership and simply expressing your opinion? #marketing #thoughtleadership

There is always the direct approach to customers when marketing responding to Covid-19 – wonder where folks stand on the ethics of this?

I’m always fascinated how business jargon takes hold. The term Pivot is classic. Basically it’s a buzz word that means responding to change in market or customer needs or preferences. This means buinesses have been pivoting for centuries and they did’t even know it!

Why do business people feel the urge to invent new terms. Might it be their…

Lots of tweets about making sense of the impact of Covid-19 and how to react. Is there anything new being said or are we witnessing Covid-Wash?

Is this really insightful or mere tokenism about the Covid-19 crisis and its impact on business?

Here’s what one Tweeter thinks about marketing professionals at this time

Isn’t this just self interested wrapped up in a thinly veiled nod to caring about the Covid-19 crisis?

I really enjoyed reading this article from communications expert Ben Afia. It really brings home how the language we use can create our business reality

How not to cock up your coronavirus comms – Ben Afia Have you seen some appalling emails in the last few days? I certainly…

Mark Ritson, adjunct Professor of Marketing at the University of Melbourne Australia and Lancaster University UK gets my vote when wrote recently in Marketing Week that marketers were getting it wrong by relying on cliched and superficial covid-19 communications…

The Covid-19 crisis has really brought home what matters to people and how value can change in an instant. Loo rolls were the frequently used exemplar of a low value low involvement purchase on university marketing course. Right now that has all changed.

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