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I believe Social Intelligence is certainly an approach every insight function should have in it’s toolkit, it’s not suitable for everything and that’s fine as no single methodology can do it all.

Most insight functions will be apt at making use of different market research methodologies, it’s a case of understanding where SI can add value and…

I think Insights Function can find some opportunities adopting Social Media Intelligence as a research method. It doesn’t mean that, from now on, every Insights Function should answer their questions using social data. But at least, social media data should be considered.

I have been using social media data to help businesses answering their…

In many organizations, marketers have been the first movers in social media, tapping it for insights on how customers think and behave. For many insights professionals, social data has been met with some skepticism due to representativity, accuracy and bias.

It has also been increasingly difficult to get insights from social data. A large volume…

Yes yes yes ??

Tesla (TSLA) stock jumps on Wall Street seeing $35,000 Model 3 coming Tesla (TSLA) had a tough start of the year on the stock market despite having delivered profits for two quarters in a row – a first ever for the company. But now it jumps up in pre-market tod…

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Musk Mulls Taking Tesla Private, Valuing Company at $82 Billion Elon Musk said he’s considering taking Tesla Inc. private in a radical step that, if successful, would ease pressure on the money-losing automaker.

The company’s bottom line speaks louder than the President’s criticizing tweets.

If Trump is a business man, he should understand why Harley Davidson is shifting production to avoid the EU tariffs he caused.

Harley-Davidson, stung by tariffs, to shift some production overseas The famed American motorcycle manufacturer says it will make bikes in Europe that are sold in the EU, its second-largest market.

Mark Zuckerberg failed to address European concerns about Facebook Mark Zuckerberg refused to answer almost all of the questions posed, instead accepting an offer to submit written answers to my questions and those of fellow parliamentarians.

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Zuckerberg looked far too awkward and unprepared to be representing such a powerful and influential social media platform. He should relinquish his CEO position to someone of higher stature.