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Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.

I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can…

New buzz words are always going to capture the attention of the industry – but that does not mean they’re only based on hype. Brands who want to make an impression on consumers need to fully understand their target groups, from preferences to behaviour. Up till this point, the industry has relied on what has been referred to as Social Listening.…

I believe DCI is helpful to consumer insights. Technology is in constant evolution, so we are (or must be) as professionals in our industry. So, why not take advantage of technology and new data sources to get/complement/or validate Consumer Insights?

I agree there has been a lot of changes in the recent year in the way social data has been used,…

The key issues are being brands actually connecting with their passionate consumer base and collecting valuable insights, are their listening insights really strategically relevant and valid due to noise, sentiment inaccuracy and time for in-depth analysis ?

I don’t think that anyone is arguing that technology is assisting our ability to get insights faster and with greater ease (and in more interesting ways) for respondents. There can be value in these new approaches, including analysis of social data.

What I find hard to swallow is that terminology that doesn’t really mean anything to begin with is…

great way to make money using technology

Uber’s dealmaking chief resigns after sexual misconduct allegations Uber Chief Financial Officer Nelson Chai will take over Poetzscher’s duties while the company looks for his replacement.

Wells Fargo slammed with $1B fine The penalty against the giant lender is the biggest enforcement action the Trump administration has taken.

Amazon Go is going to revolutionize retail operations. When given the options of scanning a QR code vs dealing with a cashier, I’ll take the self-checkout route.

Long checkout lines are my least favorite thing about shopping. This automatic checkout concept is genius!

I wonder what Amazon Go will do for jobs as they start their new shopping for people like you and me will it improve or are we all just slowly but surely being taken over by technology?

Amazon Go is a new kind of store with no checkout required. Amazon have created the world’s most advanced shopping technology so you never have to wait in line. With Amazon’s Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. I can see other shops doing the…

Once you start using Uber, it’s hard to go back to regular taxis.