I believe DCI is helpful to consumer insights. Technology is in constant evolution, so we are (or must be) as professionals in our industry. So, why not take advantage of technology and new data sources to get/complement/or validate Consumer Insights?

I agree there has been a lot of changes in the recent year in the way social data has been used,…

I think Insights Function can find some opportunities adopting Social Media Intelligence as a research method. It doesn’t mean that, from now on, every Insights Function should answer their questions using social data. But at least, social media data should be considered.

I have been using social media data to help businesses answering their…