• ?How should marketing respond to the business challenge of Covid-19

    I’m always fascinated how business jargon takes hold. The term Pivot is classic. Basically it’s a buzz word that means responding to change in market or customer needs or preferences. This means buinesses have been pivoting for centuries and they did’t even know it!

    Why do business people feel the urge to invent new terms. Might it be their frustrated inner academic bursting to get out? What do you think?