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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 2 months ago
I’ve chosen todays’ tweet because it refers to the need for a new strategy for the new normal. I’m left wondering aren’t we simply talking about the need to respond to change which is enduring rather anything particularly new that practioners should do?
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
Is exploiting Covid-19 trading restriction loopholes unethical or smart business?
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
What’s the difference between thought leadership and simply expressing your opinion? #marketing #thoughtleadership
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
There is always the direct approach to customers when marketing responding to Covid-19 – wonder where folks stand on the ethics of this?
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
I’m always fascinated how business jargon takes hold. The term Pivot is classic. Basically it’s a buzz word that means responding to change in market or customer needs or preferences. This means buinesses have been pivoting for centuries and they did’t even know it!
Why do business people feel the urge to invent new terms. Might it be their…
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
Lots of tweets about making sense of the impact of Covid-19 and how to react. Is there anything new being said or are we witnessing Covid-Wash?
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
Is this really insightful or mere tokenism about the Covid-19 crisis and its impact on business?
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
Here’s what one Tweeter thinks about marketing professionals at this time
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
Isn’t this just self interested wrapped up in a thinly veiled nod to caring about the Covid-19 crisis?
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
I really enjoyed reading this article from communications expert Ben Afia. It really brings home how the language we use can create our business reality
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
Mark Ritson, adjunct Professor of Marketing at the University of Melbourne Australia and Lancaster University UK gets my vote when wrote recently in Marketing Week that marketers were getting it wrong by relying on cliched and superficial covid-19 communications…
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Paul Johnston posted a comment on ?How should marketing respond to the business challenge of Covid-19 2 years, 3 months ago
The Covid-19 crisis has really brought home what matters to people and how value can change in an instant. Loo rolls were the frequently used exemplar of a low value low involvement purchase on university marketing course. Right now that has all changed.
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Paul Johnston posted a comment on ?Are management theories any good? 3 years, 8 months ago
Many people dismiss business school and business books as just theories. Clever ideas that often don’t have practical value. If everything we do starts with an idea however vague then I reckon that is a theory for action. Sure there can be bad ideas and usually the rubber hits the road with implementation. So I think management theories come from…
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Paul Johnston posted a reply to Skip on ?Brexit and You 4 years, 1 month ago
I reckon they will still come providing the policy makers don’t turn higher education into the ways of secondary education and kill the uniqueness of British uni’s with stultifying bureaucracy (cf David Graeber) and thereby destroy the value and differentiation we have. There is the threat of rising Chinese and Indian universities but whether they…
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Paul Johnston posted a comment on ?Brexit and You 4 years, 1 month ago
I don’t think the complexities and unintended consequences of Brexit were made clear. Like all apparently good ideas it has degenerated into a ton of hard work for politicians bureaucrats and lawyers. Biggest concern for me is the destabilising effect it might have on the integrity of the U.K. seems like a bit of an own goal to me that.
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Paul Johnston posted a comment on ?Gaming and You 4 years, 1 month ago
I’ve always liked games from the early days with Manic Miner. I had a Commodore 64 and this flight sim took 40 minutes to load in off a tape ? today I play games like Destiny on the Xbox and I play World of Tanks loads. The community on WOT does have some pretty toxic people in it though.