Research approaches are continually evolving, especially when there is so much tech potential out there, DCI is part of the evolution.

I do get frustrated when tech and DCI is sold as the solution to everything, I am a HUGE believer in it but I don’t believe it has all the answers. I find when some clients have been oversold on what it can…

I believe Social Intelligence is certainly an approach every insight function should have in it’s toolkit, it’s not suitable for everything and that’s fine as no single methodology can do it all.

Most insight functions will be apt at making use of different market research methodologies, it’s a case of understanding where SI can add value and…