I don’t think that anyone is arguing that technology is assisting our ability to get insights faster and with greater ease (and in more interesting ways) for respondents. There can be value in these new approaches, including analysis of social data.

What I find hard to swallow is that terminology that doesn’t really mean anything to begin with is…

In many organizations, marketers have been the first movers in social media, tapping it for insights on how customers think and behave. For many insights professionals, social data has been met with some skepticism due to representativity, accuracy and bias.

It has also been increasingly difficult to get insights from social data. A large volume…